The South African Liquor Brand owners Association’s (SALBA) mission is to represent its members, who are manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest.

These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of its members, through responsible brand building in a competitive environment.

In striving towards its mission, SALBA continually builds itself on the following core values

  • Social responsibility in respect of the consumption of the products of its members
  • Social responsibility in respect of the community at large
  • Commitment towards the transformation of the liquor industry
  • Commitment to combat illicit trading in the products of its members

SALBA members

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