The company’s mandate is to promote the value growth for the South African wine industry abroad, through promoting export of all South African wines in key international markets.

The company has made it Its mission to contribute to the global success of the South African wine industry through building Brand South Africa. Core focus lies in

• Enhancing the image and reputation of South African wines in key international markets.


• Assisting with the development of new export markets.


• Assisting with capacity building among exporters.


• Facilitating the development of SA wine tourism.