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Wine & Brandy industry information

The South African wine and brandy industry developed the need for a comprehensive, industry-wide strategic exercise that will help it to reach a desirable future state by 2025. This entails a robust and adaptable approach to drive profitability, global competitiveness and sustainability.

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WORK STREAMS

Six main themes, or work streams were identified, which cover key aspects for development.


  • Economic empowerment & development


  • Human resource development & training


  • Knowledge & information development


  • Market development & promotion


  • Social development & upliftment


  • Technology innovation & transfer

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PROJECTS

10 projects were identified to address the 6 work streams. These projects were repackaged into four toolbox items and six game changers.

Toolbox: creating an enabling environment for business as usual


  • Implementation plan for learning and development in the wine value chain


  • Price point analysis of supply chain – packaged and bulk


  • Realignment of research & development structure


  • Single South African information portal and search engine

Game changers: changing the wine & brandy industry’s landscape


  • Analysis of market and consumer trends and formalising global trade agenda


  • Wine tourism baseline study and strategy development


  • Brand South Africa local marketing strategy


  • Land reform & transformation plan


  • Technology transfer and innovation strategy for the wine value chain


  • Wine social compact

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